Hemi Weingarten is a father of three who became interested in buying and preparing healthy food for his family when his children were just babies. As he tells it,” There are so many products. so many health claims, nutrients, and ingredients. So many promises by manufacturers. Despite the fact that I am a high tech exec with a graduate degree under my belt, I nonetheless found it difficult to make rational, information-based decisions for a task as simple as putting groceries into my shopping cart. During my trips to the grocery store I would be asking myself questions such as:

• Do my kids really need to drink juice?

• How much sugar is too much in a breakfast cereal?

• What are nitrates? Should we avoid all food colorings?

• Is just a tiny bit of trans fat OK?

• What about those yogurts especially designed for young children?

So, I decided to do something about it. I began to educate myself by  reading books and web articles about food systems, nutrition, and food preparation. At some point I decided that I need to share this information with other people, so that they too will be able to make better choices.That is when  Fooducate was born. Fooducate is a personal grocery advisor helping people choose the best food for their families.”

In the Fooducate Blog you’ll find tips and tricks to help make you a better shopper of nutritious food. Topics include nutrition fact labels, hard to pronounce ingredient names, “health claims”, and other marketing tricks to watch out for at the supermarket.

Mr. Wiengarten gives the following assurances, ” Fooducate has no relationship with the food, drug, diet or supplement industries. Nor does Fooducate sell, peddle, distribute or otherwise offer magic pills, secret celebrity diets, and/or exotic supplements.”

To visit Fooducate and learn more about this personal grocery advisor go to www.fooducate.com

To read the Fooducate Blog go to www.fooducate.com/blog/